Product and SWOT analysis of kinder bueno

Product and SWOT analysis of kinder bueno Kinder Bueno is a chocolate bar from Ferrero. Ferrero SpA is a producer of chocolate in Italian with other confectionery products. It founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese, Italy. There is a Reputation Institutes 2009 examination ranks that Ferrero is the most trustworthy company in the world. Ferrero is a private firm owned by the Ferrero family. It has been described as one of the worlds most secretive company (wapedia, 2010). Strengths The Ferrero success story as a main result of the strengths is its brands. In the Ferrero family, all best in their types: Ferrero Rocher, Nutella, Kinder Bueno, Kinder Surprise, Tic Tacà ¢Ã¢â€š ¬Ã‚ ¦ Although Kinder Bueno is a chocolate bar, it is so characteristic. Firstly, Kinder Bueno is 43g. So it is light and it easy to take. Here is an example. Chocolate is the most popular snake for peoples life. Almost of people can put some chocolate into their bags. When someone is hungry and he cannot go anywhere. The chocolate is the best choice. Kinder Bueno has two bars inside. They are detached pack. If people want to share with friend, that is a good idea. Secondly, Kinder Bueno is delicious combination. It includes crispy wafer and creamy hazelnut filling all wrapped up in smooth milk chocolate (kinder bueno, 2010). By explanation, milk is a wholesome healthy food, and the fact that Kinder Bueno has increased milk and decreased cocoa. Thirdly, Kinder Bueno has two kinds of taste: milk chocolate and white chocolate. People get one more choice. Weaknesses Chocolate market is one of the most competitive and crowded in the world, with more than 500 brands and many kinds of taste products. For any brand, they need try their best to achieve standout in such a scene is a hard job. In these companies, Ferrero does not have the price superiority. If price is a bit higher than other brands, people in Australia prefer Cadbury, Nestlà © or other substitutions. For instance, the net weight is the same such as hazelnut chocolate. The price of Kinder Bueno 43g is $1.15, but Cadbury Dairy Milk Hazelnut gives a lower price ($1.09) in Woolworths. If these two companies have the similar quality and credit worthiness, more customers may prefer Cadbury Daily Milk Hazelnut rather than Kinder Bueno. The second disadvantage is type. Now there are so many types of chocolate in the market. For example, black chocolate, milk chocolate, with fruit and so on. People not only choose with hazelnut today. So it will be reduced profit. The last one, Kinder Bueno just has one package. One package only has two bars. If Kinder Bueno has four bars or six bars each package and price decreases 5-10 cent, it will keep some customers. Opportunities Chocolate is the most popular in peoples life in Australia. Almost of people eat chocolate every day. Kinder is as a German word which the meaning is children (Kinder-chocolate.com, 2009). Today Kinder strives to provide an alternative to the traditional brands, and it has instituted itself as a strong player in the childrens chocolate confectionery market. As a confectionery brand, offering a wide range of products including chocolates, biscuits and toys. Kinder planed particularly for children. Children are important customers in the market. Parents hope their child is healthy and has a happy life. All Kinder products get free from artificial colourings and preservatives. Although there are many kinds taste of chocolate in the market, but Kinder still have more than five kinds of products. They are Kinder Chocolate, Kinder Schocolade, Kinder Surprise Eggs, Kinder Happy Hippo Cocoa, Kinder Bueno, Kinder Happy Hippo Hazelnut, Kinder Country, Kinder Shoko-Bons, Kinder Riegel and so on(12 kinds of products)(Wikipedia, 2010). Each of products has their own character. So both of points, they can keep a lot of children and parents. Anyway, Australia as important as stockbreeding, so milk is specialty in Australia. Using local milk, Ferrero SpA can get some profit. Threats Today, we can see more and more different kind taste of chocolate or different brands in supermarket. As well as we know that more and more substitutions, Cadbury, Nestlà ©, Lindt and so on. If Ferrero has no new goods or special goods, its hard to keep some customers. Today, there are some new competitors in chocolate market. Because of Kinder Bueno package is made of plastic, it can not be recycled. It must pollute environment. Product Ferrero SpA provides many brands. It excludes Nutella, it still produces many different products: the chocolates Ferrero Rocher, Confetteria Raffaello(coconut candy), Pocket Coffee, Giotto(wapedia, 2010). Kinder product series include Kinder Chocolate, Kinder Surprise Eggs, Kinder Happy Hippo Cocoa, Kinder Happy Hippo Hazelnut, Kinder Bueno, Kinder Schocolade, Kinder Country, Kinder Shoko-Bons, Kinder Riegel ,Kinder Delice and so on(Wikipedia, 2010). People can choose any taste or needs if they want. Ferrero SpA also provides other parts of goods such as drink. However no more competitors provide these different kinds of goods in the supermarkets, like Woolworths, Coles and so on. They consider the market of special customers, designing the packaging easy to open. For example, Kinder Surprise Eggs, as well as we know that children are main customers for Kinder series of products, so the packaging must to be easy to open for children. In addition, a small one is easy to take such as Kinder Bueno 43g. Ferrero SpA was established in 1946 which company has a long history. The older brand may affect consumers. When people buy some goods, they more like to choose the brand which they have heard it before. In another words, awareness index of a brand may influence people to rely and accept its goods. Ferrero has the advantage in this area. That makes Ferrero steadier in peoples mind. The Kinder brand as one successful brand of all Ferrero Brands whose has a secret the ability to convert a TRADEMARK into a strong and powerful BRAND (Brioni.G, 2009). As well as we know that children are main customers for the Kinder, so that sits in childrens minds and has a strong attachment to their hearts. Ferrero has another advantage is the packaging. About the packaging, Ferrero has two unique features make them so appreciated by consumers. Kinder Bueno is packaged in boxes with two small chocolate bars. It has individually-wrapped in order to better keep the product and allow the portion control. Another special packaging is Ferrero Rocher. Its an imaginable way to celebrate the holidays, birthday and other special day and show that special someone who you care. Some heart shaped boxes and square boxes look like so beautiful. They are clear plastic boxes. Ferrero Rocher is available in all sorts of different sized. The small size has three packs inside. The big size is called Ferrero Collection has three taste (Rocher, Raffaello and Rondnoir ) (amazon.com, 2010). It looks like so amazing. Every Ferrero series product can has a nutrition label printed in the wrapping paper. Customers can see the different number of energy, protein, fat-total and sodium in different kinds of chocolate. For example, Kinder Bueno 43g per package has two packs. So quantity per 100g has energy is 2365kj and protein is 9.3g or quantity per serve has energy 508kj and protein is 1.9g. Chocolate can get some benefits for peoples health. It clear to know that, cacao is included in chocolate which contains antibacterial agents that battle tooth decay (momscapers, 2010). The smell of chocolate can increases brain waves, making people relaxation. Chocolate also contains phenyl ethylamine which makes people mood mild. For example, people like eating chocolate who lives a year longer than those who do not (momscape, 2010). According to a study shows that 8000 male Harvard graduates of chocoholics lived longer than abstainers (chocolate, 2010). Accidentally or not, there are many oldest super centenarians in the world such as Jeanne Calment (1875-1997) and Sarah Knauss (1880-1999) were chocoholics and overpoweringly love of chocolate. Jeanne Calment habitually ate two pounds of chocolate per week, but her physician induced her to give up sweets at the age of 119 until after three years her death aged 122. These rich benefits are reason to purchase these goods. Price As we all know that price and demand are Mutual Influence. When the price increases, the demand will decrease. And when the firm finds the quantity of the consumers purchase is too low, they will try to decrease the price to improve the demand. There are two factors to influence the changing of the price. The first one is the competitors. In fact that Ferrero SpA has many mighty competitors such as Cadbury, Nestlà © and so on. Ferrero does not have the price superiority in the market. If price is a bit higher than other brands, people prefer Cadbury or Nestlà © or other substitutions in Australia. But Ferrero give special price of Kinder Bueno for customers in supermarket such as $0.99 for each one. Sometimes, it is reduced about 2 for $1.5. Some consumers who do not care the brand will choose the cheaper one as the substitutes. The other factor is the cost. Australia is a predominantly agricultural country. Australia milk is really popular in the world. If Ferrero series products use the preponderant location to reduce the cost of production, that can get a higher profit to Ferreo firm. Place The distribution component of the marketing mix focuses on the decision and actions involved in the making products available to customers when and where they want to purchase them. Ferrero using special channel which moves good from the producer to a retailer and then to customers. Ferrero firm has their own logistic team deliver their products to different retail stores and supermarkets. The three types of utilities (time, place and possession) are suitable to put in the Ferrero daily business operation. They need to analysis how long will the quantities of chocolate sell out; which location is the best place to sell to customers and estimates the number of stock to sell the products. Intensity of market coverage Kinder Bueno marketers must determine the intensity of coverage of the product should get such as the number and kinds of outlets in which it will be sold. Kinder Bueno is a convenience product, so it uses intensive distribution method to distribute their products to all available outlets. With the strong coverage of the well established local network and high quality of the support service. Ferrero products can be found in the supermarkets, school, mass retail stores, primacies, convenience stores and many other food selling storesà ¢Ã¢â€š ¬Ã‚ ¦etc. Promotion Kinder Bueno spends lots of money on the promotion part to stimulate product demand. Through different methods of promotion, Kinder Bueno can gain several benefits such as create awareness, stimulate demand, retain loyal customers to achieve companys sales goal. There are four elements in the promotion mix: advertising, personal selling, public relations and sales promotion. Kinder Bueno uses those four elements to promote its product. Advertising Chocolate is a convenience product. It is easy to buy in the market. Kinder Bueno spend huge amount of money on the advertisement to promote their brands product. The mass media such as television, radio, the internet, newspapers, magazines, outdoor display and signs on mass transit vehicles are the main tools to get the target market group attention. Personal Selling In general, Kinder Bueno is rare to use this method to promote their product. This is due to Kinder Bueno has enough image in the customers mind. The cost of reaching one person through personal selling is considerably more than through advertising. Kinder Bueno will only use this method when it lounge new products. Public relations Cause of personal or environmental reason, a lot of healthy problems are paid close attention to. The big problem is over-eating. The incidence of obesity and its rapid growth make Ferrero SpA to support food education and sponsored together with the Health and Consumer Protection Directorate of the European Commission actively (ferrero, 2009). Sales Promotion In Australia, there is almost of chocolate is being sold in the supermarket. Woolworths, Big W, Coles and Frinklin share in the mass retail store sector. Therefore, Kinder Bueno does lots of sales promotion in those supermakkets. The sales promotion includes have a special price on buying 2 or 3 items in the same time; discount ont the individual package product. Kinder Bueno also use the point of purchase material likes outside signs, window display, display racks and self-service cartons to attract attention. Conclusion Through doing the marketing mix analysis and select the target customers, companies will know the product sell to which type of customers. They can put more resources on promoting the selected target customers to receive maximize profit. Company also can set a goal and make a long term marketing plan to achieve the goal and for the long term growth of the company. Frerro SpA is one of the most successful companies on building their brand equity, positioning itself in the market and expands their product line to enhance their target customers. Reference lists Amazon.com, 2010, viewed 02/09/2010 Brioni.G, 2009, TRADE MARKS AND BRANDS, PP.2, viewed 02/09/2010 Chocolate, chocolate: Directory Of Chocolate, viewed 02/09/2010 http://www.chocolate.org/index.html Ferrero, 2009, COMMUNICATIONS POLICIES, viewed 09/09/2010 Kinder bueno, viewed 02/09/2010. Kinder-chocolate.com, 2009, Kinder, viewed 02/09/2010 http://www.kinder-chocolate.com/ Momscapes, The Health Benefits of Chocolate: Can Chocolate Benefit Your Health? viewed 02/09/2010 Wapedia, Ferrero SpA, modified 02/09/2010, viewed 02/09/2010. Wikipedia, Kinder Chocolate, modified 26/07/2010, viewed 02/09/2010

High Schools in Australia and China Essay

High schools play an important role in teenager education. Each country pays high attention on it, so they try their best to improve the high school education system. Because of different cultures, high schools have many differences in various countries. For example, comparing high schools in Australia and China, there are several similarities and differences in three areas, including the teaching styles, the curriculum, and the time spent. First of all, the teaching styles in high schools between Australia and China have a similarity, but they have many differences. The similarity is that both Australian and Chinese teachers expect students to ask questions and contribute to discussions, and they ask students who break the rules to leave class and wait outside as a punishment. However, teaching styles in China and Australia have many differences. Chinese teachers stand in front of the classroom during the class, while the Australian teachers move around the room and sit on the tables. Moreover, sometimes Australian teachers have class outdoors. Whenever Chinese teachers call the students, they use the full name, but the Australian teachers use the first name. The students in Australian who have a various table arrangements sit more free than the Chinese students, for Chinese students usually sit in a steady desk arrangement. The main reason causing these differences is that Chinese classroom atmosphere is formal and strict; however, Australian atmosphere is relaxed and informal. On the other hand, the curriculum in China is completely different from Australian. One difference is that they have various subjects. The academic subjects in China are English, Chinese, and Math, although the Australian is English. Chinese students usually choose the English as the second language, but Australian chooses the Japanese. After that, another difference is the exams. For instance, Chinese students have to attend the Senior High School Entrance Examination and the College Entrance Examination, in which they can pass into the senior high schools and universities; nevertheless, Australian students only have exams at years from ten to twelve. Finally, a comparison of time spent between two countries receives several similarities as much as the differences. Some arrangements in Australia are the same as the Chinese. For example, the students go to school from Monday to Friday; furthermore, they have physical education at least one hundred minutes, like the sport time every week. Then two countries both divide high school years into junior years and senior years. In China years from seven to nine are junior years; in contrast, years from ten to twelve are senior years. However, in Australia years from seven to ten are junior, though the years after ten are senior years. Every year Australia has four terms, while china has two. And Australian students spent about six and a half hours at school; still, Chinese students stay at school for nine hours. To sum up, it is clear that high school education various from China to Australia in three different areas, even though they have some similarities. China and Australia have their own history and culture so that they create their own education system. However, each system has advantages which are better than others.

The Key to Successful Business Management Essay Samples

The Key to Successful Business Management Essay Samples When you have determined what is the most vital info in your small business plan or report, you have to format that data in a clear, concise way. Furthermore, it was mentioned that communication procedure and method is extremely crucial in the company, because some of the communicating methods aren't appropriate if somebody wants to announce some extremely important info or even might be misunderstood because of communicating method. When it's taught, we already know from what things to begin and we study on another's examples as it's possible to avert some difficulties. There are a lot of factors that affect consumer and company buyer behaviour so it's important use common buyer patterns in your advertising campaign. What the In-Crowd Won't Tell You About Business Management Essay Samples Business management is important for me because I have a fantastic desire to successfully manage people and company projects, and to create effective business-related policies. Business management courses give the student several advantages in a variety of facets. Thirdly, the company study aids in selecting a career. Studying business will run you get through the fundamentals of accounting so that you are confident and equipped to drive your company performance forward. Line manager appeared from the industry term Line Management'' and its aim was supposed to administrate all activities that are hold in the business and attempt to maximise level of service providing and output of goods. There are particular requirements that are necessary to enter the Cameron School of Business, and certain requirements necessary to graduate. International students should look at a number of the prosperous advertising and marketing campaigns made by American businesses to find an idea of exactly how cool marketing can be. Students studying business receive a synopsis of the most significant concepts related to business. It is necessary for a leader to have character because a leader wants the capability to find out what other cannot, the sacrifices that have to be made, even when sacrifice is their own, or a different individual's life. If you ask enough folks to read your work, you will gradually find someone who doesn't like that which you have written and i t might cause undue doubt. Most decisions, like where to receive your hair cut or what things to wear, are pretty straightforward to consider and pick the path forward. When it comes to running your own company or assisting in somebody else's business, being in a position to compose a great essay can help in more ways than just one. Getting the Best Business Management Essay Samples It is essential to have good leadership for a company to succeed as employees will merely adhere to a great leader and respond positively towards their direction. Generally, employers want somebody who can help them meet their company objectives and in achieving qualified success. A business also has to ensure there is very good communication between employees and managers, in addition to the HR department. The motivation is extremely crucial point in the entity, because if employees won't be satisfied they are not going to do their work at the maximal quality or even won't get to the output targe t, therefore it is essential for the line manager to talk and motivate staff and help where it's required to continue to keep his employees at high amount of motivation. The Death of Business Management Essay Samples Writing a business essay makes it possible for you to represent your professional opinion on a specific subject. Becoming in a position to collect fantastic essays is invaluable in regards to your upcoming life for a business man or woman. If you're searching for essay topics for your business major paper, the very best idea to find a subject which you're either a specialist at or truly feel passionate about. The essay doesn't have to be formal, but it has to be clear. The Number One Question You Must Ask for Business Management Essay Samples Studying the elements of marketing strategies is beneficial because you're going to identify the function of the bargaining power of consumers and raw material producers. Management theories are also referred to as transacti onal theories. Use logical reasoning to back up your recommendation. What You Must Know About Business Management Essay Samples Working capital is the capital that's required to fulfill the day to day working expenses of the corporation. Businesses offer you lots of elements highly important to a nation's economy like employment, productivity and a sort of financial security. In these contemporary times, companies have many alternatives for reaching out to the public to inform them about a specific product or service provided by their various organization. At exactly the same time, many businesses have avoided the costs and risk related to adding full time employees by utilizing the developing band of freelancers and consultants. Businesses compose a significant part of a nation's economy. As a result, they become influential to our society because we are able to involve ourselves in a trade where we are going to improve our lifestyle.

Explain and Analyse Different Ways to Establish Ground...

Explain and analyse different ways to establish ground rules for learners to promote respect for others It is important that everyone in a learning group either workplace based or in a classroom setting are able to take part and contribute, through listening, speaking and actively participating. To achieve this there needs to be an ethos in both the workplace and the classroom which promotes inclusion and mutual respect amongst peers and with the tutor. This can be achieved by establishing effective ground rules at the start of a course. Tuckman (Francis and Gould (2013: 18)) The creating of norms, expectations or rules is a natural part of the development of the group. Learners need a sense of structure and will feel†¦show more content†¦We also agree regular review dates, during their award, when we will discuss progress and ensure we are both sticking to the ground rules. As my part of the agreement I agree to attend arranged meetings including structured observations, guide and support the candidate through their award and give honest and constructive assessments and feed back on their work. To conclude Francis and Gould (2013: 18) claim that by establishing ground rules we are aiming to take the fear out of the unknown out of the teaching so that learners will feel reassured and more relaxed in their learning. A feeling of trust and confidentiality needs to be conveyed. 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