Perry Benson Essays (420 words) - Conformity, Human Behavior

Perry Benson 10/19/2017 Journal Entry #4 Social Conformity - Conforming to the Norm Social conformity and the ability to bend ones self's own opinions to fit in with others are two very powerful phenomenons within human behavior and the study of psychology itself. Social conformity is defined as a type of social influence that results in a change of behavior or belief in order to fit in with a group. There are two types of social conformity, which are normative and informational conformity. The process of normative conformity is triggered when someone wants to be liked or accepted, while informational conformity occurs when someone has the desire to be correct. Cultural Conformity and Stereotypes https://www.youtube.com/watch?v=32OaLNdRXgg In the video above it displays the idea of social conformity, but with regarding outside opinion taken into account rather then the groups. The three men in the car have a very stereotypical appearance that most people would coincide with loud music, hip-hop, aggressiveness, rambunctious behavior, and disdain for less "manly" music per se. In the beginning they are seen listening to jazz music which doesn't correlate with the stereotypes listed above. When the group spots a pedestrian up the road at a red light their approaching, they quickly turn on hip-hop/rap music at a high volume to culturally appropriate their given stereotypical appearance and behavior to an outsiders viewpoint. After they are cleared of the stoplight and out of earshot to the pedestrian they turn back on the jazz music and continue driving. Social Conformity - Normative Social Influence https://www.youtube.com/watch?v=xRH_DhiKaeQ What can also be described as social proof, normative social influence is a psychological phenomenon where people in specific social situations will mimic others, who are usually familiar in the social setting, and assume the actions of others to reflect "correct" behavior to be accepted. This is performed with the idea in mind to fit in and be well liked/accepted by others. This phenomenon is just one of the unwritten rules that guide and govern our social behavior. In the video above it includes a clip from the show "friends" which Rachael has started a new job as a non smoker surrounded by other smokers. Right off the bat she is already unfamiliar with the social setting because of her non-smoking nature. The clip continues on and her boss along with 2 colleagues leave to go smoke outside. Rachael follows along and after a few moments feels uncomfortable because she does not fit into her new environment socially. To remedy this issue she takes someone elses cigarette and includes herself into the group practicing the reactive response to the concept of normative social influence.

Power of Agency in a Multicultural Classroom

Power of Agency in a Multicultural Classroom Power describes the capacity of an individual or teacher to compel or persuade actions or inactions. The features of power in a multicultural classroom include compulsion, penalty, and coercion. However, the power to compel specific actions in a classroom is called agency. As a result, the agency is stimulated by power.Advertising We will write a custom essay sample on Power of Agency in a Multicultural Classroom specifically for you for only $16.05 $11/page Learn More Thus, teacher’s assertive behavior in a multicultural classroom stimulate agency among students (Ahlquist, 1999). Students withdraw from class activity if they perceive teacher’s dominance in class discussions. The act of withdrawal is called the agency in the classroom. Race Race is a variable that affects the teacher-student relationship. Surveys revealed that race affects student’s performance. The findings revealed that black students perform well in a black environmen t. As a result, white students develop with white teachers while Afro-American students associate with black teachers. Thus, racial interactions facilitate learning. Students will likely choose role models from teachers that share similarities in behavior, race, and ethnic background. As a result, black teachers interact better with black students than white students. Racial gap can be closed with teachers attitude and control.  Thus, teacher’s behavior and classroom techniques quality can improve communication in a multicultural environment. White privilege Diversity gap is a challenge in a multicultural environment. As a result, institutions with few minority populations suffer from white privileges. Consequently, white privileges affect student’s participation in a multicultural environment. Cultural diversity and white privileges complement each other. However, multicultural education was introduced to reduce the diversity gap. As a result, multicultural educatio n creates a balance between what is right and what is enforced.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The term white privilege denotes the advantage conferred on a dominant race. Student-teacher relationship in a white dominated institution is influenced by white privileges. As a result, Afro-American teachers suffer white dominance in a multicultural classroom. Consequently, black students are bullied my white teachers in a multicultural environment. For example, white students have the privileges to change teachers that affect their learning environment. The privilege is a disadvantage in the black community. Injustice The above example reveals the injustice in a multicultural environment. As a result, black students are oppressed in a white dominated environment. Thus, injustice prevents the student from participating in the class activity. Institutional discrimination and marg inalization Institutional discrimination and marginalization affect the student-teacher relationship. Discrimination against a minority population in a predominantly white college has been reported in various literatures. However, African-American teachers are not excluded from marginalization and discrimination. Black teachers also experience instructional marginalization in a white dominated environment. As a result, black teachers may enforce space and safety. Thus, the teacher-student relationship may be affected by institutional discrimination. Cultural diversity facilitates institutional discrimination. As a result, white teachers believe that racial discrimination is a way of life. Thus, teacher-students relationship will encounter challenges in a multicultural classroom. Multicultural education was created to bridge the gap associated with cultural diversity. However, most institutions refused to eliminate marginalization and discrimination. Space and safety Marginalization goes beyond racial abuse and discrimination. Marginalization has been entrenched as a belief system. As a result, white teachers believe that grop dominance separated them from the black community. However, space and safety improve student’s performance and relationship.Advertising We will write a custom essay sample on Power of Agency in a Multicultural Classroom specifically for you for only $16.05 $11/page Learn More As a result, students engage in class activities when they feel safe in a multicultural environment. Problem will arise when the teacher fails to recognize class dynamics. As a result, ineffective class rules may limit the participation of the minority population. Safety and space facilitate understanding between the teacher and the student (Ahlquist, 1999). Thus, teachers must restrict hate speech and disturbing remarks to improve students space and safety. Having and giving voice Having and giving voice to a minority population impr oved the communication gap between the student and teacher. Multicultural education can be used to bridge the gap in a diversified environment. As a result, teachers must allow students to express themselves in class discussions. Consequently, teachers must understand students silence to facilitate learning. Cultural barriers and shock can be eliminated using effective classroom techniques. Thus, teachers must support the arguments and contributions of every member of the class. What does diversity mean to you? Diversity describes the individual acceptance of other cultures, social system, physical abilities, and race and belief system. Words that associate with diversity include bystander, bias, discrimination, ally, and stereotype. These words describe an individual’s reservation towards diversity in a multicultural classroom. I connected these words to explain the meaning of diversity and its implications in a multicultural environment. Cultural diversity in a multicultura l environment combines race, and ethnic background. Belief. Belief describes the assumed hypothesis that facilitates learning. I used the belief system to express the concept of cultural diversity. In a multicultural environment, the student’s belief system facilitates class discussions and academic performance. For example, white students believe to be superior to Afro-American students. As a result, they may exhibit class dominance in group task or discussions.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Attitude. Attitude describes an individual’s preference towards another. As a result, attitude influence learning in a multicultural environment. Thus, the teacher’s attitude facilitates learning. Values. An ethical way of living is called a value. Values mean an aggregate expression of human behavior, culture, and norms. As a result, value tailors an individual’s habits, and communication skills. What does this mean to you as a student and/or future teacher/educator? As a student, belief, attitude, and value informs, guide, and facilitate learning in a multicultural classroom. Consequently, teachers and educators must observe cultural diversity using these words to ensure fairness, space, and safety. Thus, power relation in a multicultural environment influences student’s beliefs, attitude, and values. Teacher’s behaviors and assertive dominance influence class resistance, silence, and inactivity (Ahlquist, 1999). Is multicultural education a sour ce of freedom or oppression? Why? Teacher’s belief in a multicultural classroom affects student’s attitude and perception. Afro-American teachers stimulate resistance among the students using power and agency. As a result, some students become uncomfortable with the teachers assertive dominance. Class dynamics in influenced by power and resistance. For example, if white students dominate the class population in a multicultural classroom, black students will enforce resistance towards with privileges. However, African-American teachers stimulate class resistance among white students. The form of resistance includes silence, inactivity, and withdrawal. Multicultural education can be used to express freedom and oppression. African American teachers engage students in a multicultural classroom to reveal their experiences. However, it stimulates individual difference towards historical facts. White teacher can oppress black students by explaining slavery and black migration . Consequently, African American teachers may be liberated with multicultural education. Power relation in a multicultural environment facilitates direction, educational change, and individual character. To evaluate student’s concepts in an ideal environment, teacher’s dominance must reflect his or her belief system. Consequently, students and teachers are victims of socialization, which require consideration. Teachers must accommodate student’s resistance to ensure coherent communication in a multicultural classroom (Ahlquist, 1999). African-American teachers must balance ignorance or agreement with resistance and silence. Teacher’s experience facilitates the multicultural development and transformation of students. Teachers are agents of change and are responsible for the student’s development and understanding in a multicultural environment. Reference Ahlquist, R. (1999). Position and imposition: Power relations in a multicultural foundations cl ass. The Journal of Negro Education, 60(2), 158-169.

Where to Find the Best Marketing Jobs You Actually Want

Where to Find the Best Marketing Jobs You Actually Want If you’re starting a marketing job search, you might go straight to a major career listing website. That isn’t a bad place to begin. In fact, they can be a great starting place for finding opportunities. However, they have some downsides. For one, everyone uses those sites. If you apply for a job on one of them, you’re probably competing against hundreds of other applicants too. So, if you’re serious about advancing your career, you might need to get more creative. Some of the best opportunities out there are never publicly listed, and sometimes, exhausting all available avenues is the fastest way to find what you’re looking for. That means scoping out sites others overlook. It’s also important to get out of the house, and meet real people face-to-face who can help point you in the right direction. This might sound like a lot of work, but when you’re job hunting, finding your next landing spot is your full-time job. Don’t let yourself be outworked before the real work begins. In this post, you’ll learn: Where to find companies looking to fill positions. How to do some real-world networking. Unconventional ways to get an employer’s attention. Plus, you’ll get one free tool to help keep yourself organized †¦ †¦ Download Your Free Marketing Job Hunting Spreadsheet Once you start this process, you’ll have lots of listings and contacts to keep track of. In order to keep everything organized, use this free spreadsheet. It includes fields for tracking everywhere you apply, openings you find most interesting, people you meet, and more. Plus, you’ll get a free marketing resume template. Together, these two resources will save you time, and get you closer to landing the job you want. Where to Find the Best Marketing Jobs You Actually Want by @Ben_via @ Table of Contents: Common Marketing Job Titles The Marketing Hiring Forecast General Job Listing Sites Marketing Job Listing Sites Visiting Your State's Job Services Site Using Google Using Twitter and LinkedIn Visiting Company Sites Directly Leveraging Local Networking Events Consider Starting a Blog Keeping Your Marketing Job Hunt Organized Common Marketing Job Titles You’ll Likely Find If you’ve started a career in the industry, and are looking to make the next step forward, you likely know which type of specific role you’re looking for. But, what if you’re starting fresh, or aren’t sure whether you’re ready to reach for the next rung on the ladder? Sometimes, reviewing marketing openings can be confusing because companies get cute with â€Å"creative† job titles. Who even knows what a â€Å"social media guru† or â€Å"content ninja† really does, anyway? To make things a bit more simple, here are some common roles and titles you might encounter during your job hunt. They’re loosely grouped under a handful of areas: Common Marketing Job Titles: Strategy Marketing Strategist Content Strategist Search Marketing Strategist Social Media Strategist Marketing Consultant Creative Copywriter Content Writer / Creator Designer Social Media Specialist Creative Director Management Communications Director Content Marketing Manager Social Media Manager Account Manager Technical UX Designer SEO Specialist / Manager Marketing Technologist Marketing Automation Specialist Analysis Marketing Analyst Data Scientist Insights Analyst Research Analyst Paid Search/Social Inbound Marketer Paid Social Media Specialist PPC Specialist Project / Account Management Marketing Project Manager Brand Manager Account Manager Product Manager What Does the Marketing Hiring Forecast Look Like? There are open positions for marketers all over the world. But, some markets are hotter than others. So, where is the bulk of hiring happening, what does the future look like, and what skills and roles are most in demand? Starting With General Job Listing Sites This is the most obvious place to start. While it’s true that the jobs you find here will be highly competitive, it never hurts to throw your hat in the ring. And who knows, you just might find exactly what you’re looking for. Best Job Listing Sites: Indeed Monster Glassdoor Google Jobs Career Builder Zip Recruiter LinkedIn Craigslist Idealist CommongoodIndeed This is perhaps the 800lb. gorilla in the job website space. It’s clean, loaded with opportunities, and easy to search. Most major companies will include openings here, and in comparison to similar sites, it might be the best. Find opportunities on Indeed See Other Sites Monster Monster is similar to Indeed, and has been around for years. Likewise, this is a good place to find big-time opportunities with large companies. Find opportunities on Monster See Other Sites Glassdoor The primary advantage Glassdoor has over other sites is it includes direct reviews from present and past employees at every company it lists. It requires registration, but it’s worthwhile to get unvarnished insight into whether a company is a good place to work, or the right fit for you. Find opportunities on Glassdoor See Other Sites Google Jobs This isn't its own service, but rather a means for Google to curate job listings from other sources on the search engine. Google searches for job listings will now populate a featured box at the top of the SERP. See Other Sites Career Builder Similar to Indeed, Monster, and the like. It appears to fallen out of favor somewhat compared to bigger players in the space, but it’s not a bad place to look. Find opportunities on Career Builder See Other Sites Zip Recruiter When it comes to job hunting, according to ZipRecuiter’s home page, â€Å"there’s no need to look anywhere else.† That’s a bold proclamation, but to their credit, the site does take a unique approach to connecting applicants to hiring managers: You upload your resume. Apply to jobs in one click. Then, you can see all kinds of stuff, like how often your application has been reviewed. In short, this sounds like an easy way to put yourself out there, and let hiring managers seek you out. Find opportunities on Zip Recruiter See Other Sites LinkedIn If you aren’t active on LinkedIn, now is the time to start. It’s easy to think of it as the boring professional alternative to Facebook, but that perception is erroneous. Lots of companies share opportunities here, and a lot of current employees at those companies share those listings, as well. This is also a good place to shamelessly promote the fact that you’re looking. Find opportunities on LinkedIn See Other Sites Craigslist No joke: this is where I found my first full-time job in the industry (at a multi-million dollar ecommerce company). While Craiglist sometimes gets overrun with low-quality direct or door-to-door sales jobs that are passed off as â€Å"marketing† positions, you can find some gold here, too. Find opportunities on Craigslist See Other Sites Idealist This is the place to go if you’re looking to make a change in the world. Focused on philanthropic and mission-driven opportunities, you can find marketing and communications jobs with activist organizations, non-profits, charitable organizations, and more here. Find opportunities on Idealist See Other Sites Commongood Another site similar to Idealist, but focused more specifically on non-profits. Find opportunities on Commongood Moving Onto Marketing Industry-Specific Job Listing Sites Table of Contents: The Drum PR Crossing Creative Pool Behance Contena AMA Mashable Talent Zoo The Drum This popular industry blog features a well-curated careers listing page for jobs in the UK. Find opportunities on The Drum See More Sites PR Crossing This is the place to go for curated listings in the public relations industry. Find opportunities on PR Crossing See More Sites Creative Pool Described as a networking tool for creative professionals, it’s focused heavily on jobs in the UK and Europe. It offers more than just job listings too, with an active blog and other career development resources. Find opportunities on Creative Pool See More Sites Behance Behance is most specifically targeted toward designers, but creative copywriters might find opportunities here, too. It’s worth a look if you’re chasing an agency job. Find opportunities on Behance See More Sites Contena A newer entry on the scene, Contena is a paid service that helps connects freelance content creators with remote opportunities. The upfront cost is a little steep, but if you’re serious about living the work-from-home life (which appears to be a focus here), it may be worth checking out. Find opportunities on Contena AMA The American Marketing Association maintains an active job listings section. Find opportunities from the AMA See More Sites Mashable Here’s one that might come as a surprise: Mashable maintains a marketing and PR jobs board. It’s not a lazy tacked-on page, either. It appears to be well-curated and deserving of consideration. Find opportunities on Mashable See More Sites Talent Zoo A great resource for advertising, marketing, and creative jobs. It’s like Indeed or Monster, but focused entirely on marketing opportunities. Find opportunities on Talent Zoo See More Sites Visit Your State’s Department of Employment Website Most states have some sort of employment website. You might not find actual job listings here, but you can find tons of helpful educational resources on job hunting in general, including advice on what to do if you’re laid off (in case that’s the reason why you’re looking for work. Find Department of Labor Resources for Every US State Try Some Simple Google Searches Once you’ve trawled through some job listing sites, try some simple search engine queries. This can help surface positions that might be listed on company’s own sites. All you need to do is search [JOB TITLE/DISCIPLINE] + [CITY/STATE/COUNTRY]. Here’s an example of search from my city (note the listing from Microsoft): Sometimes, this is all it takes to find what you’re looking for. Note, also, that all three of these listings are served up from other sites (CareerBuilder, Glassdoor, and ZipRecruiter). Scope Out Opportunities on Twitter and LinkedIn If you already have a professional following on Twitter, let them know you’re searching for new opportunities (as long as your current employer won’t be concerned to hear this). Or, just put a word out there even if you aren’t primarily using Twitter for work; someone you know, might know someone you want to know. Borrow some of this copy-and-paste tweet template: Hey friends! I’m searching for my next opportunity in [FIELD/DISCIPLINE/MARKETING NICHE]. I have [YEARS OF EXPERIENCE] and I’m ready to make an impact. The same goes (perhaps even more obviously) for LinkedIn. People are on the site to establish their professional reputation and network. So, let people know you’re looking. As previously established, you can also find public job listings here. Reaching Out on LinkedIn If you’ve ever wondered why LinkedIn is useful, my last two jobs were facilitated in part by LinkedIn outreach. If there is someone who works at a company you’d like to be at (or if you’re a hiring manager looking to add a team member), consider sending them a polite message asking if they’d be interested in getting coffee to talk shop. Oftentimes, people will be flattered that you see them as an expert. Plus, this can also show initiative. Now, tread lightly here. Avoid sending connection requests to people you don’t know with no context or message, and don’t come on too strong, either. If someone is local and there’s a chance you run in the same industry circles already, though, it doesn’t hurt to reach out. Do a simple search on LinkedIn: Then, send a simple message: Hi, My name is [NAME], and I’m a [ROLE] at [COMPANY]. I’m interested in learning more about [COMPANY/ROLE], and am curious if you would like to grab coffee at [LOCAL COFFEE SHOP]. The worst that can happen is you don’t get a response. But, if you’re new to the business, sometimes you have to force your way in, and this is an effective way to start building connections while showing you’re serious about the work. Go Directly to Company Websites Is there a company you dream about working for? Then just check out their careers page and see if they’re hiring. No need to make this any more complicated than that. Then, submit your application. While it’s inadvisable to put all your eggs in one basket, there’s nothing wrong with reaching for jobs you might think are too competitive or beyond your grasp. Have some faith in yourself. Visit Local Networking Events So far, this post has covered ways to find jobs without leaving home. Now, it’s time to get down to the brass tacks of doing actual networking in the real world. This can be intimidating, especially if you’re an introverted individual. If that’s the case for you though, just remember a lot of people are nervous going into new places or meeting new people. The payoffs here easily outweigh that discomfort. First, try finding some industry events or organizations in your area. These might include: Meetups:  Many cities have active marketing Meetup.org events. Industry Organizations: The PRSA, American Advertising Federation, and others often host regular events. Local Networking Events: Even general business networking events can put you in touch with companies looking to hire for marketing roles. To find these events: Do a search on Google, Twitter, and LinkedIn. Scope out Meetup.org and do some keyword searches for marketing meetups. Check with your local Chamber of Commerce. If you hate networking  but have to do it, this video from Complex offers some useful advice: Making the Most of Professional Events for Finding New Job Opportunities The key to making events like these work for you is to build genuine relationships with people. You might directly hear about job openings, especially if hosts, guests, or attendees are hiring. It’s also not a bad idea to let people you meet know you’re actively looking for something new. But, avoid hard selling yourself to people you don’t know. Focus on getting to know people and building connections over time. This is more likely to help you find your next opportunity than hounding people or coming off like you’re trying too hard. Consider Starting a Blog Blogging your way into a job can take a lot of effort. However, that’s exactly how ’s Head of Demand Generation, Nathan Ellering, caught the company’s attention. It’s a good way to show what you know, demonstrate your writing ability, and maybe even build an audience for yourself. Before you consider going this route, check the following boxes: Have a focus or an angle. What’s your perspective, or what area of marketing will you focus on? Commit to a basic publishing schedule. Even if it’s just a post every couple weeks, hold yourself accountable to staying consistent. Don’t stress too much about it. If the goal is to get yourself hired, then don’t worry too much about not getting tons of traffic or social shares. The idea is to get in front of the right people, and maybe have something you can add to a resume. Recommended Reading: How to Start a Successful Blog That Will Crush Your Marketing Goals 10 Simple Blog Post Templates to Create the Best Content The Ultimate Blog Writing Process to Create the Best Posts Keeping Your Job Hunt Organized Now, as you progress through your journey in career advancement, you’ll meet a lot of people, find lots of listings, and send out a ton of applications. In fact, it’s not unheard of for people to send literally dozens of resumes and going on multiple interviews before securing a position. It can be enough to make your head spin. So, how do you keep track of it all? Try using the template included in this post (click here to jump up to the download form). It includes everything you need to store interesting listings, keep track of where you’ve applied, and more. At the bottom, you’ll find three tabs: Opportunities, Contacts, and Interviews: Here’s what to include under each one: Opportunities: Track your job leads here. Add companies, job postings, notes, and details here. Contacts: If you meet people who might have leads for you, keep track of their names and contact information under this tab. Interviews: Going on multiple interviews at different companies? Note the dates and results of each one here. If you’re sending out a high volume of applications, this will help maintain sanity. Now, Go Get Yourself Hired That covers what you need to know about getting your next (or even first) marketing job. Here’s a recap: This post covered tons of different places to find open opportunities. It also went over how to find jobs that aren’t advertised. Some outside-the-box ways to put yourself out there. And tons more. So, now that you’ve got the information you need, there’s only one thing left to do: kick off your job hunt and take your career where you want to go.

Creativity and Innovation in the Development of a Product Assignment

Creativity and Innovation in the Development of a Product - Assignment Example The movement of consumers from chips consumption, to other products with minor fat content, saw a decrease in sales of McCain oven chips. People started associating chips and other non-fresh foods with cancer. This posed a formidable challenge to McCain’s company. They had to devise ways to increase their product front to consumers. At this instance, they needed creativity and innovations of the highest order, to facilitate improved their products. With the phenomenal pressure on the fast food industry, where the media keenly focused on obesity and other health scares that faced the world population, McCain oven chips had to come up with new ways of preparing their chips. Through innovation, McCain oven chips producers came up with a strategy to carry out an extensive campaign. The company linked up with design consultancy Elmwood and advertising agency Beattie, to access methods that it could choose to strengthen its brand value. As a result of this collaboration, the company was able to come up with unique designs for its products. They were successfully able to repackage their products, in a way that indicated their products had less fat content. They used more muted colors that clearly shown that their products were made of unprocessed organic potatoes (Barron, 2009, P.332). By doing this, they successfully eliminated the idea that their products contained high-fat content’s a result; consumers gained the trust on their products. This led to increased sales and product penetration in the UK. Through creativity and innovation, B and Q have been able to gain market dominance in the home improvement sector. It has successfully been able to provide value for money. Immediately B, Q Company identified that the older people were not getting adequate services. They engaged in a fruitful research with Hamlyn Research Centre. Together, they were able to come up with ways  of creating more comprehensive products (I, 2009, P.412).

Journal 3 Essay Example | Topics and Well Written Essays - 250 words

Journal 3 - Essay Example Instead of telling us what we needed in the bag, the teacher gave us suggestions about what we might need and invited us to come up with ideas for what we would like to pack. After we finished, we discussed why we chose the items we did. I selected this activity because it gives a good example of how my teacher performed more of a helper/ mentor role with us, rather than a strict lecturer role. Due to her encouraging way of doing the lesson , there were fewer arguments than there would have been if she had required all of the students to put a predetermined list of items into the suitcase. The teacher implemented Standard 1. Promoting Child Development and Learning. She also implemented Standard 5. Using Content Knowledge to Build Meaningful Curriculum. I learned that being a helper or a mentor to children can be a smoother and more effective way to assist in the learning process of children. If I were to do this activity with my children, I would discuss with them before we began about what they might place in their suitcases. I would still discuss why the children chose the items that they did at the end of the activity. That really promoted some deeper thinking from the students in my

Texting and Driving Speech Essay Example for Free

Texting and Driving Speech Essay To convince my audience that the use of cell phone while driving is dangerous. Central Idea: The use of cell phone should be banned while driving because of the minds not focus on the driving,the driving and the distraction by the phone. Organization: Problem, solution, solution Main Point: Point Elaborate †¢Mind cannot focus on driving †¢Distraction from the cell phone †¢Effects: accident/injury †¢Effects: jeopardize people around †¢Example: The driver will not focus with the driving and will endanger people around if there are mistakes while driving. (statistic) †¢Hand phone should be banned †¢Banning the usage of cell phone while driving †¢Harm people around †¢Solution: Goverment need to be aggresive on settling this issue. †¢Solution: Government need to fine the driver with high prices. Example –state of Massachusetts have given the penalty to the driver that is found guilty will be fine for $100 for first offense and the second offence will be $250 and the third offence will be $500. †¢Driving amp; distraction †¢To have slower braking time †¢Solution: Installing Rumble Strips along road to get attention of the driver. Topic Gadget Title The use of cell phone should be banned while driving General Purpose To persuade Specific Purpose To convince my audience that the use of cell phone while driving is dangerous Central Idea The use of cell phone should be banned while driving because minds cannot focus on the driving, the ways to overcome this problem which are the government need to fine driver that found guilty with high prices and the government need to improve the roads condition such as installing the â€Å"Rumble strips†. Organization Problem, Solution, Solution INTRODUCTION †¢Open with impact/ Attention getter Cell phone is a gadget where people tend to use to make call, give short message service (SMS). (suddenly the phone is ringing and I picked it up while doing presentation). Tie to the audience/ reason to listen Back to my slide, fact says that we cannot do two things at the same time. Based on what I acted just now showing that while I gave my speech, and someone just call me at the same time, I cannot do that both. It is related with while we are driving, and someone just calls us, and then we tend to do or focus on just one thing. Why I am saying that? That is because we use only half of our brain to process for what we do. †¢Credibility statement/ material When I drove back to my hometown and yes, sometimes I am talking on the phone while driving. So, after few times seeing some accident and the impact when using hand phone while driving, I get my knees shake. †¢Preview of main points/ central idea For today, I will convincing you that cell phone need to be banned while driving because the minds will not focus on the driving and how to overcome this problem which is the government need to fine driver that found guilty with high prices and the government should improve the roads condition such as put the â€Å"rumble strips†. Transition to body of speech: First of all, we need to know what the problem in this statement is. Main point 1 When we are driving in a car while talking on the phone, our mind cannot focus on the road because one hand with the phone and one hand manoeuvre the car. †¢Supporting details 1 Certain studies show that driving while talking on the phone can lead to injury or increasing the crash risk. †¢Supporting details 2 Example like a study by Suzanne McEvoy and colleagues of driver on 2005 in Western Australia have found that drivers that are using cell phones were four times tend to be in injury-resulting crashes when talking on the cell phones. Supporting details 3 Niki Taylor which is a supermodel had got in an accident. The accident was began when a friend of her or stockbroker, James ‘Chad’ Renegar had hit a utility pole while trying to retrieve a ringing phone. From the report, there were also a passenger aside Niki. The weather were stormy and the road were wet and winding. Niki sat in front of passenger seat during the low impact crash. (picture of Niki Taylor) Transition to main point 2 As we all know, the government have banned the use of cell phone while driving. †¢Main point 2 Phone can bring harm to people around if the driver is using it. Government need to be aggressive in settling this issue. So, the government need to fine the driver with high prices summons. †¢Supporting details 1 Example like one of state in United States of America which is Massachusetts had given the penalty to the driver that has been found guilty. They will be fine for $100 for first offense and the second offence will be $250 and the third offence will be $500. †¢Supporting details 2 By doing this, I am sure people will not played their cell phones while driving because the price is to high! Transition to main point 3 Besides that, cell phone is a distracting thing while driving a car. †¢Main point 3 When we are driving, we are tending to be more careful or cautious about people around. But, when something distracting us we might lose focus on driving example when suddenly something happened, we have or tend to have slower braking time. †¢Supporting details 1 To curb this from always happened, the government can also make some changes to the road rather than we use the law to reduce the number of driver that doing this ‘crime’. The government need to install â€Å"Rumble Strips† along road to get attention of the driver. †¢Supporting details 2 Rumble strips can also be called as sleeper lines which are to alert the driver if they have drift from their lane on the road. Besides it is an economical and effective to the driver. Picture shown that the rumble strips in Hennikar, New Hampshire, US. (picture is shown) Transition to conclusion Be sure to keep this in mind that with using cell phone while driving will cause you to be in more high risk state. Conclusion †¢Summary of main point In conclusion, I am emphasise that using cell phone while driving will cause you more impact because your mind cannot focus on driving, and it will distracting you as a driver and we need to follow the law from government or else we might get into trouble.

Deceptive Advertising Essay -- Argumentative Persuasive Ads Essays

Deceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them. Yet, with so many advertisements that consumers are exposed to each day, worrying about the truth of every line and every sentence of an ad is quite inconvenient. Advertisers must follow strict guidelines to stay clear of lawsuits resulting from deceptive advertisements. I will be focusing on automobile advertisements and how consumers have been deceived through their ads.   Ã‚  Ã‚  Ã‚  Ã‚  Deceptive advertising can be described as "advertising which is misleading in a material aspect.'; (Simon 256) This definition would include all the false and misleading advertisements that would appear in print, television, radio, outdoor and direct mailings. As well as more non-traditional forms of advertising like transportation ads along with the use of pictures, trade names, display materials, labels, sales talks, sales letters, price lists and catalogs. As any consumer can see, advertisers have many means by which they can "trick'; or deceive us consumers into buying products not planned for.   Ã‚  Ã‚  Ã‚  Ã‚  Unlike most tort cases that are decided in the courtroom by a judge, most deceptive advertisement claims are turned over to governmental agencies like the Federal Trade Commission. Agencies like the FTC are better suited to handle these cases because they have the necessary expertise to make proper decisions. So before an ad can be deemed deceptive, a complaint must be made to the FTC. From then an investigation can be made into the falseness and deceptiveness of the advertisement. The FTC tests to see the reaction from other consumers as to how misleading the ad is. These tests are done in the atmosphere and under the same circumstances as the actual consumer would be in. The test is based on the casual reaction of the consumer and the impression that they received from the ad. This public view of the "ordinary and truste... ...at the consumers should have understood it. This settlement will help consumers feel more comfortable when they go through the leasing process. Hopefully, consumers won't have to worry about deceptive advertisements because advertising agencies and automobile companies will have to clearly state all the costs and conditions in a clear manner.   Ã‚  Ã‚  Ã‚  Ã‚  One day I plan on purchasing a new car and it is very likely that I will lease it. This settlement between Grey Advertising and the Federal Trade Commission will put some ease to the consumer because they know that the advertisements should be truthful and they should contain all of the information necessary to make an informed decision. It will still be necessary for the consumer to read through ads completely and carefully, not relying solely on the large, bold copy of the ad. Print ads, especially automobile ads, try to be visually pleasing to the eye but there is a need for the "negative'; information to be displayed. As a general rule to the consumer, always be as informed as possible before making a purchasing decisions. Buyers beware. Works Cited Page FTC DRIVES TO END THE BLUR IN CAR LEASING ADS, (August 28, 1998)

Cases on Contract Essay

The defendant made the highest bid for the plaintiff’s goods at an auction sale, but he withdrew his bid before the fall of the auctioneer’s hammer. It was held that the defendant was not bound to purchase the goods. His bid amounted to an offer which he was entitled to withdraw at any time before the auctioneer signified acceptance by knocking down the hammer. Note: The common law rule laid down in this case has now been codified in s57(2) Sale of Goods Act 1979. Fisher v Bell (1960) A shopkeeper displayed a flick knife with a price tag in the window. The Restriction of Offensive Weapons Act 1959 made it an offence to ‘offer for sale’ a ‘flick knife’. The shopkeeper was prosecuted in the magistrates’ court but the Justices declined to convict on the basis that the knife had not, in law, been ‘offered for sale’. This decision was upheld by the Queen’s Bench Divisional Court. Lord Parker CJ stated: â€Å"It is perfectly clear that according to the ordinary law of contract the display of an article with a price on it in a shop window is merely an invitation to treat. It is in no sense an offer for sale the acceptance of which constitutes a contract.† PSGB v Boots (1953) The defendants’ shop was adapted to the â€Å"self-service† system. The question for the Court of Appeal was whether the sales of certain drugs were effected by or under the supervision of a registered pharmacist. The question was answered in the affirmative. Somervell LJ stated that â€Å"in the case of an ordinary shop, although goods are displayed and it is intended that customers should go and choose what they want, the contract is not completed until, the customer having indicated the articles which he needs, the shopkeeper, or someone on his behalf, accepts that offer. Then the contract is completed.† Partridge v Crittenden (1968) It was an offence to offer for sale certain wild birds. The defendant had advertised in a periodical ‘Quality Bramblefinch cocks, Bramblefinch hens, 25s each’. His conviction was quashed by the High Court. Lord Parker CJ stated that when one is dealing with advertisements and circulars, unless they indeed come from manufacturers, there is business sense in their being construed as invitations to treat and not offers for sale. In a very different context Lord Herschell in Grainger v Gough (Surveyor of Taxes) [1896] AC 325, said this in dealing with a price list: â€Å"The transmission of such a price list does not amount to an offer to supply an unlimited quantity of the wine described at the price named, so that as soon as an order is given there is a binding contract to supply that quantity. If it were so, the merchant might find himself involved in any number of contractual obligations to supply wine of a particular description which he would be quite unable to carry out, his stock of wine of that description being necessarily limited.† Carlill v Carbolic Smoke Ball Co (1893) An advert was placed for ‘smoke balls’ to prevent influenza. The advert offered to pay  £100 if anyone contracted influenza after using the ball. The company deposited  £1,000 with the Alliance Bank to show their sincerity in the matter. The plaintiff bought one of the balls but contracted influenza. It was held that she was entitled to recover the  £100. The Court of Appeal held that: (a) the deposit of money showed an intention to be bound, therefore the advert was an offer; (b) it was possible to make an offer to the world at large, which is accepted by anyone who buys a smokeball; (c) the offer of protection would cover the period of use; and (d) the buying and using of the smokeball amounted to acceptance. Harvey v Facey (1893) The plaintiffs sent a telegram to the defendant, â€Å"Will you sell Bumper Hall Pen? Telegraph lowest cash price†. The defendants reply was â€Å"Lowest price  £900†. The plaintiffs telegraphed â€Å"We agree to buy †¦ for  £900 asked by you†. It was held by the Privy Council that the defendants telegram was not an offer but simply an indication of the minimum price the defendants would want, if they decided to sell. The plaintiffs second telegram could not be an acceptance. Gibson v MCC (1979) The council sent to tenants details of a scheme for the sale of council houses. The plaintiff immediately replied, paying the  £3 administration fee. The council replied: â€Å"The corporation may be prepared to sell the house to you at the purchase price of  £2,725 less 20 per cent.  £2,180 (freehold).† The letter gave details about a mortgage and went on â€Å"This letter should not be regarded as a firm offer of a mortgage. If you would like to make a formal application to buy your council house, please complete the enclosed application form and return it to me as soon as possible.† G filled in and returned the form. Labour took control of the council from the Conservatives and instructed their officers not to sell council houses unless they were legally bound to do so. The council declined to sell to G. In the House of Lords, Lord Diplock stated that words italicised seem to make it quite impossible to construe this letter as a contractual offer capable of being converted into a legally enforceable open contract for the sale of land by G’s written acceptance of it. It was a letter setting out the financial terms on which it may be the council would be prepared to consider a sale and purchase in due course. Harvela v Royal Trust (1985) Royal Trust invited offers by sealed tender for shares in a company and undertook to accept the highest offer. Harvela bid $2,175,000 and Sir Leonard Outerbridge bid $2,100,000 or $100,000 in excess of any other offer. Royal Trust accepted Sir Leonard’s offer. The trial judge gave judgment for Harvela. In the House of Lords, Lord Templeman stated: â€Å"To constitute a fixed bidding sale all that was necessary was that the vendors should invite confidential offers and should undertake to accept the highest offer. Such was the form of the invitation. It follows that the invitation upon its true construction created a fixed bidding sale and that Sir Leonard was not entitled to submit and the vendors were not entitled to accept a referential bid.† Blackpool Aero Club v Blackpool Borough Council (1990) BBC invited tenders to operate an airport, to be submitted by noon on a fixed date. The plaintiffs tender was delivered by hand and put in the Town Hall letter box at 11am. However, the tender was recorded as having been received late and was not considered. The club sued for breach of an alleged warranty that a tender received by the deadline would be considered. The judge awarded damages for breach of contract and negligence. The council’s appeal was dismissed by the Court of Appeal. ACCEPTANCE Brogden v MRC (1877) B supplied coal to MRC for many years without an agreement. MRC sent a draft agreement to B who filled in the name of an arbitrator, signed it and returned it to MRC’s agent who put it in his desk. Coal was ordered and supplied in accordance with the agreement but after a dispute arose B said there was no binding agreement. It was held that B’s returning of the amended document was not an acceptance but a counter-offer which could be regarded as accepted either when MRC ordered coal or when B actually supplied. By their conduct the parties had indicated their approval of the agreement.

Impement and Monitor Marketing Activities Essay

Executive Summary The marketing plan reviewed in this report is for BBQ fun 2009. BBQ fun aims to be e leading outdoor†lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs, outdoor furniture and BBQ accessories will position BBQ fun as best in class for outdoor†lifestyle retailing. BBQ fun will reinvent the way people shop for outdoor†lifestyle products. BBQ fun will build its reputation on offering the fullest assortment of products possible in their chosen fields, incorporating both local and imported goods with products sold on easy to manage long†term payment plans. Our after sales service and three†year guarantees will find traction with a market dominated by low†quality items. Strategies and Tactics BBQ fun will be operating with an advertising budget of $250,000 for the year. The advertising program will target: †¢Local letter†box drops †¢Radio advertisement and †¢Magazines with coupon inserts in the BrisNews magazine Stakeholders Briefing regarding their implementation roles Board of directors: the board of directors are required to approve the hence they will be briefed on details of the plan through a presentation conducted for them and also informing them their roles in the implementation process. Human resource staff: in order for the human resource staff to conduct the recruitment and training they will be informed through a report including need for recruitment, training based on the marketing plan which would be used to brief the stakeholders as well. Finance staff: these staff will need to set a separate cost centre for the budget associated with the marketing plan. A written request for a budget allocation, or similar, would be used  to brief this stakeholder group. Managers: managers will be informed of any possible impact of the marketing activities on their departments through a meeting with the marketing department, which would include new products and services. Marketing and non–marketing personnel briefing Objectives: †¢Increase sales from $15 million per year to $20 million per year in the next three years †¢Increase our loyalty customers list from 10,000 to 16,000. †¢Establish brand recognition in Brisbane so that at least two in three people recognise our brand in a random survey taken in 18 months’ time. Marketing department will have direct roles in relation to the implementation and hence they will require significant details about the overall plan as well as each of the strategies and the related tactics. Sales staff will need overview of the plan and the strategies or tactics to be used and will need detailed information of the activities that will affect them, such as new special offers/pricing or changes to sales processes. Staff directly responsible or accountable for activities listed in the action plan section of the marketing plan, an individual action summary will be used to record relevant information for later use in measuring their performance or contribution to the marketing plan. Performance Measures BBQ fun will adopt balanced scorecard approach to measure the performance will enable BBQ fun to monitor and manage overall business strategy by looking at the drivers of current and future success for the organisation. It will focus on the link between the marketing plan and the four critical areas of the business operations namely customer, financial, internal business processes and learning and growth. Sales personal will have a performance measure relating to the overall goal of BBQ fun which will be increase sales from $15 million per year to $20 million per year in the next three years. Marketing personnel will have performance measures that relate to overall marketing activities which is deliver all marketing campaigns on time and within budget. Prioritised list of marketing strategies  activity descriptiondeliverablesresources needed Local letter†box dropsLeaflets designed, printed and distributedCannon’s consultants Finances- $150000 Personal for distribution Radio advertisementRadio advertisement developed, slots booked and aired on radio.Cannon’s consultants Finances-$280000 Magazines with coupon inserts in the BrisNews magazineDesign and print coupon inserts, tie up with magazine and distribute in the local area.Cannon’s consultants Finances- $150000 Communication and team building strategies Before the commencement of the project a team meeting was be held with each team member present where they were provided with a summary of the overall project action plan with the goals and objectives detailed in a schedule timetable detailing implementation and points of measures. They were also provided with detail each team member’s area and tasks of responsibility. An interactive discussion was also initiated to discuss any issues of concerns. A half an hour will be scheduled on Monday morning of each week to monitor the overall campaign progress, discuss individual tracking and highlight any unexpected issues that need attention. During the initial meeting each and every employee will be made clear of where they fit in the organisation structure, their responsibilities and accountabilities. It was decided to organise a staff party at the completion of each milestone. Strategies for monitoring marketing activities and analysing performance The whole project will be monitored on a Gannt Chart which will illustrate the start and completion dates of each self-contained stage in the project. The chart will reveal the process sequence and highlight the dependencies of some processes on other processes. Week 1 Date:Week2 Date:Week 3 Date:Week 4 Date:Week5 Date: distribution Leaflet printing Inserting graphic enhancements Develop leaflet for letter box drops A separate Performances analysis will be conducted for each activity in following manner Task 2 Monitoring and implementing promotional activities A regular review of all the marketing activities is being conducted based on the Gannt chart to keep track, so that evaluation of any issue of concern can be carried out as soon as possible. †¢The regular review revealed that 70% of the people in the target market recognise the BBQ brand and what it represents, †¢sales growth target of Increase sales from $15 million per year to $20 million per year in the next three years has been achieved †¢gross profit margins are still 48% Monitor Product pricing and distribution decisions Product attributes: BBQ, outdoor furniture and BBQ consumables. Product benefits: easy manage payment plan. Product usage: All the products can be used in day to day household Product users: people residing in new dwellings, people renovating and people replacing their old BBQ. Product competitors: The Yard, BBQ’s R Us, Outdoorz. Product distinction from competitors: †¢BBQfun’s credit offer is backed by a top tier bank. †¢Imported products make up 33% of the assortment. †¢The three†year guarantee is unique in the market place. †¢Broadest possible range in chosen fields. Product classes: quality, fashionable and unique outdoor-lifestyle. Monitoring results against targets in the marketing plan Monitoring marketing performance is being done by looking at what has happened and why considering the results and how do they compare with our goals? To find the reasons for why it happened its being looked into by checking: Were the marketing efforts put in right direction? Was there any specific activity that contributed the most to boost the results? What part of the marketing plan did what? Monitoring process will be as follows Establishing standardsAchieving total sales of $11,000,000, Gross profit of 5,500,000 with a marketing expense of 180,000 by the end of 2009 Measuring performanceSales target of $11,000,000 has been achieved but the gross profit is $5,280,000 which is less by $220,000 Proposing measures to correct deviations from the standardSource a new manufacturer from overseas to provide products at cheaper prices hence increasing the gross profit margin. Monitoring marketing revenue and costs against budget Monitoring of marketing revenue and costs against allocated budgets is being carried out by analysing and recording variations. Detailed revenue versus expenses for all marketing decisions, will include, timelines involved in accomplishing the required goals and objectives. Budgets will clearly layout the spending requirements for †¢each decision †¢breakdowns by month †¢Breakdowns by year. It will be determined how sales vary between regions and where the resources are going. Marketing managers will analyse the information containing: †¢how marketing costs are spread †¢where the money is being spent: ï‚ §Is it on product development, promotion or customer research? †¢standards of how much should be spent on marketing †¢how much money needs to be spent on marketing in order for the organisation to be competitive †¢what results should be expected to result from marketing spending: †¢Is the revenue generated from marketing meeting budget expectations? †¢Are costs within budget? †¢Does analysis identify variations? Recording variations in revenue and cost against budget The budget figures for the revenue and cost would be compared with the actual figures and the variances will be recorded in revenue and cost variance template outlined below ItemBudgeted $Actual $Variance % Total sales11,000,00011,000,0000 Gross profit5,500,000$5,280,0004 Expenses Direct mail40,00040,0000 Magazine advertisement110,000110,0000 Radio Promotions30,00030,0000 Total180,000180,0000 Task 3 Section A Implementing marketing strategies and tactics Overview of the marketing activity to be implemented I am involved in implementing the following marketing activities for BBQ fun; †¢Direct mail †¢Magazine advertisement †¢Radio Promotions Strategies and Tactics BBQ fun will be operating with an advertising budget of $250,000 for the year. The advertising program will target: †¢Local letter†box drops †¢Radio advertisement and †¢Magazines with coupon inserts in the BrisNews magazine Stakeholders Briefing Board of directors: approval of the board of directors is required hence they were briefed on details of the plan through a presentation conducted for them and also informing them their roles in the implementation process. Human resource staff: in order for the human resource staff to conduct the recruitment and training they were informed through a report including need for recruitment, training based on the marketing plan which would be used to brief the stakeholders as well. Finance staff: This staffs was required to set a separate cost centre for the budget associated with the marketing plan. A written request for a budget allocation was used to brief this stakeholder group. Managers: managers were informed of all possible impact of the marketing activities on their departments through a meeting with the marketing department, which included new products and services. Roles critical to the success of the marketing plan activities RoleResponsibilities Board of directorsProvide approval for the plan and its implementation, make available all resources required for implementation and monitoring of the plan. Human resource departmentProvide with all human resources required to complete the tasks to meet the requirements of the plan Finance staffMake available pre-approved finances as and when required by the plan Line managersTo accommodate any impacts by marketing plan and working around it Marketing managerPrimarily responsible for marketing activities and has the authority and responsibility over all company activities that affect customer’s satisfaction. This is in addition to his other responsibilities. Radio companyTo develop in conjunction with marketing manager the advertisement and air Printing houseTo design and print promotional material in conjunction with marketing manager distributorsTo distribute the promotional material Briefing of marketing and non-marketing personnel To brief all marketing and non-marketing personnel individual meetings with these groups were organised and their roles and responsibilities and performance measures were discussed and a written statement of same was provided to them. The documents used to brief the stakeholders were used again for briefing purposes. Prioritised list of the marketing strategies and the resources required for their implementation The following is the prioritised list of the marketing strategies and the resources required for their implementation: strategiesresources retain existing customers by providing excellent after sales service and three years guarantee on the productsTrained customer service representatives, good quality service centres to confirm with guarantee Develop customer base by providing wide range, quality and unique productsWell-equipped research and development department to develop wide ranging, quality and unique products Generate business through new customers by conducting advertisement and promotion activitiesContracts with Printing house, radio stations and magazines Evaluation of Communication and team building strategies Before the commencement of the project a team meeting was be held with each team member present where they were provided with a summary of the overall project action plan with the goals and objectives detailed in a schedule timetable detailing implementation and points of measures. They were also provided with detail each team member’s area and tasks of responsibility. An interactive discussion was also initiated to discuss any issues of concerns. A half an hour will be scheduled on Monday morning of each week to monitor the overall campaign progress, discuss individual tracking and highlight any unexpected issues that need attention. During the initial meeting each and every employee will be made clear of where they fit in the organisation structure, their responsibilities and accountabilities. It was decided to organise a staff party at the completion of each milestone. Pricing: While BBQfun will price at comparable prices for comparable quality, it will not be cheap. We pus h value over cheap and back this up with a three year guarantee. Distribution: BBQfun products will be distributed through a chain of retail stores which customers can access easily via the large car parking arrangements. Advertising and promotion: The most successful advertising will be ads and inserts in the Brizzy as well as a PR campaign of informational articles and reviews also within the Brizzy. Promotions will take the form of in store entertainment and competitions with prizes to exotic overseas destinations. Customer Service: BBQfun’s philosophy is that whatever needs to be done to make the customer happy must occur this investment will pay off with a  fiercely loyal customer base that is extremely vocal to their friends with referrals. Strategies for monitoring marketing activities and analysing performance The performance was analysed by comparing the current collected data with the set goals and determining whether the following goals are being achieved. Timelines: were all the actions completed within stipulated time frame Resources: were all the resources used efficiently and effectively. Costs: did the cost of implementing activities stayed with in the developed budget Sales: did the campaign achieve the desired sales figures. A brief feedback form was circulated to all appropriate personnel weekly for all employees to note customer satisfaction, events or problems that need to be addressed, as they happen each day. Employees were required to record action taken when customers aren’t satisfied with products or services. A summary of these internal feedback containing relevant comments on improving customer satisfaction (or solving customer problems) were circulated each week to all employees to inform, educate, and improve total organisation problem–solving for customers. This assisted in improving communication. Surveys were sent to customers to gather their input on how well BBQ fun is satisfying their needs. A monthly or quarterly review with specific customers to determine: †¢summary of sales information compared to previous years †¢Current customer service problems, detailing what they were and steps that were implemented to resolve the issues. †¢customer service improvements summary The entire campaign was monitored on a Gannt Chart which illustrated the start and completion dates of each self-contained stage in the project. The chart revealed the process sequence and highlighted the dependencies of some processes on other processes. Section B Current progress of the marketing activities against the marketing plan and overall objectives Monitoring and implementation of promotional activities against communication objectives in the marketing plan communication objectivesImplementation  to position BBQ fun as the premier outdoor†lifestyle store in the greater Brisbane area, commanding a majority of the market share within five years In addition to radio promotion and magazine advertisement, direct mail campaign was one way to communicate directly with the consumer. BBQ fun also used ads and inserts in Brizzy magazine. communicate that BBQ fun offers the widest,  most exotic, easy access outdoor†lifestyle products in Brisbane Direct mail campaign was one way to communicate directly with the consumer. BBQ fun also used ads and inserts in Brizzy magazine. create customer awareness regarding  their services offered Grassroots PR campaign. This campaign invited people from Brizzy for lunch to get articles writte n about BBQ fun into the news  develop that customer base BBQfun’s did everything to make customer satisfied, this investment payed off with a fiercely loyal customer base that is extremely vocal to their friends with referrals. work toward building  customer loyalty and referrals BBQ fun’s did everything to make customer satisfied, this investment payed off with a fiercely loyal customer base that is extremely vocal to their friends with referrals. Monitoring of product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan Marketing objectivesDecisions †¢Increase sales from $15 million per year to $20 million per year in the next three years †¢Increase our loyalty customers list from 10,000 to 16,000. †¢Establish brand recognition in Brisbane so that at least two in three people recognise our brand in a random survey taken in 18 months’ time.Product: The product will be wide ranging, quality and unique. It offers the house proud customer a different option from the cheap mass produced offer prevalent in the market. New products will be developed on a regular basis in line with changes in customer taste which is targeted at every 12 months. The plan for product testing is to engage market research firms. Pricing: All products/services were competitively priced relative to comparable high†end outdoor†lifestyle lines. While BBQfun priced at comparable prices for comparable quality, it will not be cheap. We push value over cheap and back this up with a three year guarantee. Distribution: BBQfun products were distributed through a chain of retail stores which customers can access easily via the large car parking arrangements. Easy to access stores with extensive choices in our chosen fields, that are sold on an easy to manage payment plan with a three†year guarantee are the keys to our customer’s needs and wants. Monitoring results against targets in the marketing plan Monitoring marketing performance was done by looking at what has happened and why considering the results and how do they compare with our goals? To find the reasons for why it happened its being looked into by checking: Were the marketing efforts put in right direction? Was there any specific activity that contributed the most to boost the results? What part of the marketing plan did what? Monitoring process will be as follows Establishing standardsAchieving total sales of $11,000,000, Gross profit of 5,500,000 with a marketing expense of 180,000 by the end of 2009 Measuring performanceSales target of $11,000,000 has been achieved but the gross profit is $5,280,000 which is less by $220,000 Proposing measures to correct deviations from the standardSource a new manufacturer from overseas to provide products at cheaper prices hence increasing the gross profit margin. Monitoring marketing revenue and costs against budget Monitoring of marketing revenue and costs against allocated budgets is being carried out by analysing and recording variations. Detailed revenue versus expenses for all marketing decisions, will include, timelines involved in accomplishing the required goals and objectives. Budgets will clearly layout the spending requirements for †¢each decision †¢breakdowns by month †¢Breakdowns by year. Recording variations in revenue and cost against budget The budget figures for the revenue and cost were compared with the actual figures and the following variances were recorded in revenue and cost variance template outlined below ItemBudgeted $Actual $Variance % Total sales11,000,00011,000,0000 Gross profit5,500,000$5,280,0004 Expenses Direct mail40,00040,0000 Magazine advertisement110,000110,0000 Radio Promotions30,00030,0000 Total180,000180,0000 Section C Evaluating and improving marketing performance Processes used to regularly assess marketing performance against objectives Evaluation of marketing performance was done by gathering information measuring customer reactions. This enabled us to analyse and gather invaluable information. This information was used to improve the targeting of our marketing activity. Further valuable information was gained by periodically assessing customers’ feelings and opinions of the organisation and how well their needs are being satisfied, which is collected by customer feedback survey. The information was gained by analysing: †¢customers’ feedback †¢Key focus of appeal? †¢Success in appealing to our targets †¢improvement suggestions available †¢product features promoted †¢benefits of the product promoted Interview questions 1.Overall, are you very satisfied with the way BBQ fun performed on this occasion? 2.BBq fun’s service representatives (CSRs) are well trained. 3.Did service representatives (CSRs) adhere to professional standards of conduct? 4.How often do you typically use the product? 5.How did your Product performed? 6.Overall, how satisfied were you with your new Product? 7.Have you ever contacted customer service? 8.If you contacted BBq fun’s customer service, have all problems been resolved to your complete satisfaction? 9.Considering only your most recent purchase experience, how likely would you be to recommend the purchase of this product to a friend or colleague? Changes in business practices required to meet changing customer requirements 1.In addition to closely located retail stores an online store should be set up for the convenience of the customers. 2. To create provision for providing possible franchise as there has been lot of request for the same. Improvement plan ActionResponsibilityTimeframe Engage information and technology company to discuss, develop and host the retail storeIT Manager31/07/2010 Work out a complete business plan to make available opportunities for offering franchiseBoard of directors and Chief financial officer31/07/2010 Memo To: board of directors, finance department, human resource department, IT department and Marketing executives. From: John Smith, Marketing Manager Date: July 1, 2010 Subject: Changes to the Marketing Objectives Dear All It is to inform all that based on the analysis of the customer feedback process the following recommendations are suggested: ActioncostAdditional revenue Start online retail store$15000.00$45000.00 annually Engage in franchising opportunities$3000.00$5000.00 fixed monthly and 10% of the net profit A detailed modified marketing plan to reflect the actions recommended is attached here with for your kind perusal. You will be informed when a meeting to discuss the details will be organised shortly. Section D Self-reflection Strategies and tactics Direct mail: direct mails contribution was also substantially big. Magazine advertisement: returns from this form were not that high Radio Promotions: worked really well and got the expected revenue even though the cost was substantially higher Team leadership skills Respectful As a quality team leader I was respectful to all team members. A respectful leader I empowered them by encouraging them to offer ideas about decisions that affect them. This informed team members that the i respect their input and opinions. Fair I treated all my team members fairly. I was consistent with rewards and recognition, as well as disciplinary action. I ensured all team members receive the same treatment. Delegation I shared leadership through delegation. Delegating certain tasks to team members allowed me to focus on improving workplace functions and production. Confidence I was confident in my abilities, as well as confident in the abilities of my team members. I was secure in the decisions I made that affected my team. I also reassured team members of my authority within the organization. Integrity I was honest and open with his team members. I gained the trust of team members because I did what I said. I did and treated others, the same way I want myself to treat. Appendix 2: Workplace evidence Individual action summary Team memberJohn Smith Objective:To develop, get it printed and distribute Leaflets in local letter-box drops Description of activities: †¢Design and Develop leaflet †¢Collect quotes for printing †¢Place order for printing †¢Arrange man power for distribution of leaflets †¢Receive printed materials †¢Execute distribution Deliverables:†¢Final design of the leaflet †¢Collecting quote and placing order for printing †¢Receiving printed leaflets †¢Actual distribution of the leaflets Timeframe:01/07/2009 to 31/07/2009 Resources required:Designers, printers, $40,000 Review date:15/07/2009 Reviewed by:Mark BoerDesignation:Vice President Marketing Signature: Dated: 30th June 2010 TO WHOM IT MAY CONCERN I have immense pleasure in stating that it should go without saying that John Smith is a remarkable marketing talent, with an eye for not only growing his traditional business, but also seeking out opportunities in to expand the business. John has always taken his role seriously and is passionate about his results. Beyond his passion on driving performance, Leif is a natural leader, and fights hard for his beliefs. He’s at his best in a group environment, and is consciously proactive at getting full involvement of all other team members to derive the best results possible. He has a very effective personal style, and will be looked to for continued executive leadership with our Marketing efforts. I have the deepest personal and professional respect for John, and sincerely belief he will bring his unique energy, optimism, passion, and tireless creativity to your class and classroom. He has my highest endorsement. If you have any questions about this recommendation or my endorsement of Leif, please do not hesitate to contact me and I will gladly try to help.

Chocolaty Goodness †Creative Writing

Chocolaty Goodness – Creative Writing Free Online Research Papers It’s about 11:30pm. I am always tired but I have insomnia, so I have at least three hours before my eyes start getting heavy. My daughter, Ava, just went to bed. It’s Friday so I let her stay up to watch â€Å"Elmo’s Adventure to Grouchland† for the thirteenth time today. Now, it’s â€Å"me time.† The only problem is that I am bored. There is nothing on TV, I don’t feel like studying, my computer is broken, and the only food in the kitchen is baby food and milk. My brother, Erik, lives with me and mentions he is hungry. There is a Carl’s Jr. about two-hundred-fifty yards away, so I offer to grab a couple cheeseburgers as an excuse to get out of the house. Since it was late, and cold, I decided to drive instead of take my usual stroll. As I order two cheeseburgers I notice the new ice cream shake advertised. It was a â€Å"Chocolate Malted Crunch† for about four dollars. I always test the new shakes when they come out so I had to try this one. I wasn’t too excited though, because the pervious special shakes I have tried haven’t been anything to die for or even buy a second time. I order my food, pay for it, get back to the apartment, and park my car. After all, I don’t think it’s too safe to be driving around at this late hour. The heater is blowing at maximum force and temperature. The radio is on, playing Rihanna’s new hit. I push the straw out of its wrapper, put it in the shake, and take the first chug of my malt. It was unlike any of the shakes Carl’s Jr. has ever offered. The ice cream was so rich in chocolate flavoring. It was cold enough to eat fast, but not give me one of those â€Å"brain freeze† headaches. There are tiny pieces of crunchy malt balls mixed in, making it fun to eat. They weren’t frozen to the point of being rock hard like when you mix MM’s or gummy bears into ice cream. In my entire twenty-seven years of eating the same foods over and over, the world seems to have paused and I am now in a state of food euphoria. Erik is upstairs waiting for his cheeseburger but I don’t want to leave this moment. Having a child always leaves me anxious and feeling rushed to get things done as quickly as possible. But wait, Ava is inside sleeping. I have been gone for only about ten minutes. What is the rush? Erik can wait. He is not starving. So I take this moment to relax. I have found peace. No screaming child, no school books calling me, no bills to stress about, and no mess to look at. I love my brother, but I have got to admit, he is a lazy couch potato and seeing him day in and day out annoys me to the point I hide in my room for days at a time. With my car still running, I drink my shake. Tasting every bit of crunch I slurp up. I am so comfortable in my little car. The heater has made the perfect temperature. Its dark outside and no one is around making any noise or staring at me. I feel like I almost don’t exist. There is not a thought in my mind except how godly this shake is. I probably drank the whole shake in about five minutes. I have never eaten anything this fast in my life but I just couldn’t put it down. Finally, I am finished. I sigh knowing the moment is over. The car gets turned off; I grab the cheeseburgers, and walk inside the apartment. Life proceeds. I only hope next time is just as epic. Research Papers on Chocolaty Goodness - Creative WritingThe Spring and AutumnPersonal Experience with Teen PregnancyBook Review on The Autobiography of Malcolm XThe Hockey GameThe Effects of Illegal Immigration19 Century Society: A Deeply Divided EraUnreasonable Searches and SeizuresGenetic EngineeringWhere Wild and West MeetHip-Hop is Art

A Timeline of the History of Alcohol

A Timeline of the History of Alcohol The history of alcohol and humans is at least 30,000 and arguably 100,000 years long. Alcohol, a flammable liquid produced by the natural fermentation of sugars, is currently the most widely used human psychoactive agent around the world today, ahead of nicotine, caffeine, and betel nut. It was made and consumed by prehistoric societies in six of the seven continents (not Antarctica), in a variety of forms based on a variety of natural sugars found in grains and fruits.   Alcohol Timeline: Consumption The earliest possible moment that humans consumed alcohol is conjecture. The creation of alcohol is a natural process, and scholars have noted that primates, insects, and birds partake in (accidentally) fermented berries and fruit. While there is no direct evidence that our ancient ancestors also drank fermented liquids, it is a possibility we should consider. 100,000 years ago (theoretically): At some point, Paleolithic humans or their ancestors recognized that leaving fruit in the bottom of a container for an extended period of time leads naturally to alcohol-infused juices. 30,000 BCE: Some scholars interpret the abstract parts of Upper Paleolithic cave art as the work of shamans, religious specialists who were attempting to connect with natural forces and supernatural beings. Shamans work under altered states of consciousness (ASC), which can be created by chanting or fasting or aided by pyschotropic drugs, like alcohol. Some of the earliest cave paintings suggest activities of shamans; some scholars have suggested they reached ASC using alcohol. Laussel Venus, Upper Paleolithic Bas-Relief, Aquitaine Museum, Bordeaux, France. Apic / Hulton Archive / Getty Images 25,000 BCE: The Venus of Laussel, found in a French Upper Paleolithic cave, is a carved representation of a woman holding what looks like a cornucopia or a bison horn core. Some scholars have interpreted it as a drinking horn. 13,000 BCE: To intentionally make fermented beverages, one needs a container where they may be stored during the process, and the first pottery was invented in China at least 15,000 years ago. 10,000 BCE: Grape pips attest to possible wine consumption at Franchthi Cave in Greece. 9th millennium BCE: The earliest domesticated fruit was the fig tree, 8th millennium BCE: The domestication of rice and barley, crops used for the production of fermented alcohol, occurred about 10,000 years ago. Production Alcoholic substances have intoxicating, mind-altering properties that might have been restricted to elites and religious specialists, but they were also used in the maintenance of social cohesion in the context of feasting available to everyone in a community.  Some herb-based beverages may have been used for medicinal purposes as well. 7000 BCE: The earliest evidence of wine production comes from jars at the Neolithic site of Jiahu in China, where residue analysis has identified a fermented concoction of rice, honey and fruit. 5400–5000 BCE: Based on the recovery of tartaric acid in ceramic vessels, people produced resinated wine, such as that on a fairly large scale at Hajji Firuz Tepe, Iran. 4400–4000 BCE: Grape pips, empty grape skins, and two-handled cups at the Greek site of Dikili Tash are the earliest evidence for wine production in the Aegean Sea region. 4000 BCE: A platform for crushing grapes and a process to move crushed grapes to storage jars are evidence of wine production at the Armenian site of Areni-1. Ubaid Pottery from Susa, Iran, 4th millennium BCE, Musà ©e National de Cà ©ramique, Sà ªvres, France. Siren-Com 4th millennium BCE: By the beginning of the 4th millennium BCE, wine and beer were produced in many locations in Mesopotamia, Assyria and Anatolia (such as the Ubaid site of Tepe Gawra) and treated as a trade and elite luxury good. At the same time, Predynastic Egyptian tomb paintings and wine jars are evidence of the local production of herb-based beers. 3400–2500  BCE: The predynastic community of Hierankopolis in Egypt had a large number of barley- and wheat-based brewery installations. Alcohol as a Trade Good It is difficult to draw the line globally for the production of wine and beer explicitly for trade. It seems clear that alcohol was both an elite substance and one with ritual significance, and the liquids as well as the technology of making them was shared and traded across cultures fairly early on. 3150 BCE: One of the rooms of the tomb of Scorpion I, the earliest of the dynastic kings of Egypt, was stuffed with 700 jars believed to have been made and filled with wine in the Levant and shipped to the king for his consumption. 3300–1200 BCE: Wine consumption is in evidence, used in ritual and elite contexts in Early Bronze Age sites in Greece, including both Minoan and ​Mycenaean cultures. Fu Yi Gong wine vessel from the Late Shang Dynasty (13th–11th century BCE) at the Shanghai Museum, China. Tim Graham / Getty Images 1600–722 BCE: Cereal based alcohol are stored in sealed bronze vessels of Shang (ca. 1600-1046 BCE), and Western Zhou (ca. 1046-722 BCE) dynasties in China. 2000–1400 BCE: Textual evidence demonstrates that barley and rice beers, and others made from a variety of grasses, fruits and other substances, were produced in the Indian subcontinent at least as long ago as the Vedic period. 1700–1550 BC: Beer based on the locally domesticated sorghum grain is manufactured and becomes ritually important in the Kerma dynasty of the Kushite kingdom of present-day Sudan. 9th century BCE: Chicha beer, made from a combination of maize and fruit, is a significant part of feasting and status differentiation throughout South America.   8th century BCE: In his classic tales The Iliad and The Odyssey, Homer prominently mentions the wine of Pramnos. When [Circe] had got [the Argonauts] into her house, she set them upon benches and seats and mixed them a mess with cheese, honey, meal, and Pramnian wine, but she drugged it with wicked poisons to make them forget their homes, and when they had drunk she turned them into pigs by a stroke of her wand and shut them up in her pig-sties. Homer, The Odyssey, Book X 8th–5th centuries BCE: The Etruscans produce the first wines in Italy; according to Pliny the Elder, they practice wine blending and create a muscatel type beverage. 600 BCE: Marseilles is founded by the Greeks who brought wines and vines to the great port city in France.   Iron and Gold Drinking Horn of the Celtic Chieftain at Hochdorf, on display at Kunst der Kelten, Historisches Museum Bern. Rosemania 530–400 BCE: Grain beers and mead produced in central Europe, such as barley beer at Iron Age Hochdorf in what is today Germany. 500–400 BCE: Some scholars, such as F.R. Alchin, believe that the first distillation of alcohol might have occurred as early as this period in India and Pakistan. 425–400 BCE: Wine production at the Mediterranean port of Lattara in southern France marks the beginning of the wine industry in France. 4th century BCE: The Roman colony and competitor of Carthage in North Africa has an extensive trade network of wine (and other goods) all over the Mediterranean region, including a sweet wine made from sun-dried grapes.   4th century BCE: According to Plato, strict laws in Carthage forbid the drinking of wine for magistrates, jury members, councilors, soldiers, and ships pilots while on duty, and for slaves at any time.   Widespread Commercial Production The empires of Greece and Rome are largely responsible for the international commercialization of the trade in many different goods, and specifically in the production of alcoholic beverages. 1st–2nd centuries BCE: The Mediterranean wine trade explodes, bolstered by the Roman empire. 150 BCE–350 CE: Distillation of alcohol is a common practice in in northwest Pakistan.   92 CE: Domitian forbids the planting of new vineyards in the provinces because the competition is killing the Italian market. Roman pavement mosaic depicting the god Bacchus at the Genazzano Villa in Rome, Antonine dynasty, 138–193 CE.   Werner Forman / Archive/Heritage Images / Getty Images 2nd century CE: Romans begin cultivating grapes and producing wine in Mosel valley of Germany and France becomes a major wine-producing region. 4th century CE: The process of distillation is (possibly re-)developed in Egypt and Arabia. 150 BCE–650 CE: Pulque, made from fermented agave, is used as a dietary supplement at the Mexican capital city of Teotihuacan. 300–800 CE: At Classic period Maya feasts, participants consume balche (made from honey and bark) and chicha (maize-based beer).   500–1000 CE: Chicha beer becomes a significant element of feasting for the Tiwanaku in South America, evidenced in part by the classic kero form of flared drinking goblet.   13th century CE: Pulque, an alcoholic beverage made from fermented agave, is part of the Aztec state in Mexico. 16th century CE: Production of wine in Europe moves from monasteries to merchants. Selected Sources Anderson, Peter. Global Use of Alcohol, Drugs . Drug 25.6 (2006): 489–502. Print.and andTobacco Alcohol ReviewDietler, Michael. Alcohol: Anthropological/Archaeological Perspectives. Annual Review of Anthropology 35.1 (2006): 229–49. Print.McGovern, Patrick E. Uncorking the Past: The Quest for Beer, Wine and Other Alcoholic Beverages. Berkeley: University of California Press, 2009. Print.McGovern, Patrick E., Stuart J. Fleming, and Solomon H. Katz, eds. The Origins and Ancient History of Wine. Philadelphia: The University of Pennsylvania Museum of Archaeology and Anthropology, 2005. Print.McGovern, Patrick E., et al. Fermented Beverages of Pre- and Proto-Historic China. Proceedings of the National Academy of Sciences 101.51 (2004): 17593–98. Print.Meussdoerffer, Franz G. A Comprehensive History of Beer Brewing. Handbook of Brewing. Wiley-VCH Verlag GmbH Co. KGaA, 2009. 1–42. Print.Stika, Hans-Peter. Beer in Prehistoric Europe. Liquid Bread: Beer and Brewi ng in Cross-Cultural Perspective. Eds. Schiefenhovel, Wulf and Helen Macbeth. Vol. 7. The Anthropology of Food and Nutrition. New York: Berghahn Books, 2011. 55–62. Print. Surico, Giuseppe. The Grapevine and Wine Production through the Ages. Phytopathologia Mediterranea 39.1 (2000): 3–10. Print.

A critical, cross-cultural Evaluation of a Journal Essay

A critical, cross-cultural Evaluation of a Journal - Essay Example Pitfalls through misunderstandings or misinterpretation of intent can easily lead to the collapse of a potentially successful business partnership or cooperation – the article by Moon and Woolliams looks at how these cultural differences may be interpreted and what approach to take when working with people from different cultural backgrounds. Trompenaars and Hampden-Turner compiled a database with 50,000 cases from 100 different countries to investigate the cultural differences in work ethics around the world and to assist managers in solving conflicts in cross-cultural business scenarios (1993 and 1998). The database was extended in 1999 in order to investigate and help solve problems arising from cross cultural misunderstandings. One of the objectives of the database was to formulate a global theory for international business ethics but the compiled data and scenarios question whether that would be a possible achievement or whether it would even be a desirable outcome, given the vast differences in business ethics in different cultures. For the purpose of their study Trompenaars and Woolliams selected 40,000 cases from 60 different countries and presented a questionnaire with 58 questions to managers with exposure to multi cultural scenarios at their workplace. The researchers took great care to ensure that translation of texts conveyed the same meaning in all languages used in the research and ensured that participants understood that the research was independent and that anonymity was guaranteed to all participants to promote frank and open answers to all scenarios. The reliability of the data results was tested using Cronbach’s Alpha test (a test developed to estimate the consistency reliability of psychometric tests). It became clear that responses varied depending on the cultural background of the participants. Answers varied in particular where they were given in response to